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Great post. Wondering how NFT projects which are dime a dozen and all of them focused on creating a culture connect doing the same stuff or repackaging what was already there in a new box is the way to drive culture adoption.

I'm not saying it's not possible, just looks difficult to do because it's hard to predict what the culture might pick up. I feel if all we're gonna do is more of the same then unfortunately most of these pfp projects should either sell off or shut down.

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Thank you! Yeah I think NFT projects will be able to leverage some of the same tactics as traditional brands (e.g. content, media, etc.) but will also have to think about how they can build culture in more web3 native ways.

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